The Assa London menu is well known among Korean food lovers for delivering authentic flavors, generous portions, and a lively dining experience in the heart of Soho. Whether you are visiting for the first time or planning a return, understanding the menu, pricing, ownership, opening hours, delivery options, and customer feedback helps you make the most of your visit. This in-depth guide brings together everything you need to know about Assa London in one place.
Who Owns Assa London?
Assa London operates as a privately run Korean restaurant in central London. Publicly available business records show that the restaurant is operated under a registered UK company rather than a publicly branded franchise.
| Detail | Information |
| Operating Entity | Private UK limited company |
| Ownership Type | Independently operated |
| Franchise Model | Not a franchise |
| Public Owner Name | Not publicly disclosed |
While the individual owner is not widely publicized, Assa London has maintained consistent branding, menu quality, and service standards for years, which contributes to its strong reputation.
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Types of Dishes on the Assa London Menu
The Assa London menu is structured around well-known Korean dish categories. Each category focuses on freshness, balance, and rich seasoning, making it approachable for newcomers and satisfying for experienced Korean food fans.
Bibimbap (Korean Mixed Rice Bowls)
Bibimbap is one of the most popular items on the menu. It features steamed rice topped with seasoned vegetables, protein, and spicy sauce. Often served in a hot stone bowl, the rice develops a light crisp at the base, adding texture and depth.
| Bibimbap Type | Price |
| Beef Bibimbap | £12.00 |
| Chicken Bibimbap | £12.00 |
| Tofu Bibimbap | £10.00 |
This dish is filling, well-balanced, and ideal for lunch or dinner, making it a cornerstone of the Assa London menu.
Korean Hot Pots and Stews
Korean hot pots are designed for sharing and are especially popular during colder months. These dishes arrive bubbling hot, packed with meats, vegetables, tofu, and noodles in deeply flavored broth.
| Hot Pot Dish | Price |
| Beef and Vegetable Hot Pot | £28.00 |
| Pork Loin Kimchi Hot Pot | £28.00 |
These options are best enjoyed with friends or family, offering both comfort and value through generous portions.
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Jeon (Korean Pancakes)
Jeon are savory pancakes cooked until crisp on the outside while remaining soft inside. They are commonly ordered as starters or shared plates and pair well with other main dishes.
| Jeon Variety | Price |
| Vegetable Pa Jeon | £8.50 |
| Seafood Pa Jeon | £8.50 |
Light yet satisfying, jeon adds variety to the Assa London menu and is a favorite for first-time diners.
Tang Su Yook (Sweet and Spicy Dishes)
Tang Su Yook features battered and fried meat coated in a sweet and tangy sauce. It balances crunch with bold flavor and is often ordered alongside rice dishes.
| Dish | Price |
| Sweet and Spicy Pork | £13.20 |
| Sweet and Spicy Prawn | £13.20 |
This category appeals to diners who enjoy a mix of sweetness, acidity, and spice.
Toppoki (Spicy Rice Cakes)
Toppoki is a classic Korean street-food dish made with chewy rice cakes in a spicy sauce. At Assa, it is hearty enough to be shared or enjoyed as a standalone meal.
| Toppoki Style | Price |
| Classic Toppoki | £13.00 |
| Cheese Toppoki | £13.00 |
The richness of the sauce and texture of the rice cakes make this one of the most comforting options on the menu.
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Opening and Closing Hours
Knowing the opening times helps plan your visit, especially during busy evenings and weekends. Assa London maintains consistent hours throughout the week.
| Day | Opening Hours |
| Monday | 12:00 PM – 11:00 PM |
| Tuesday | 12:00 PM – 11:00 PM |
| Wednesday | 12:00 PM – 11:00 PM |
| Thursday | 12:00 PM – 11:00 PM |
| Friday | 12:00 PM – 11:00 PM |
| Saturday | 12:00 PM – 11:00 PM |
| Sunday | 12:00 PM – 11:00 PM |
These hours make it convenient for both lunch and late dinner plans.
Delivery and Takeaway Availability
The Assa London menu is primarily designed for dine-in service, but takeaway and delivery may be available through third-party platforms depending on demand and location.
| Service Type | Availability |
| Dine-In | Yes |
| Takeaway | Yes |
| Delivery | Via selected third-party apps |
| Fixed Delivery Hours | Not officially published |
Delivery availability often aligns with regular opening hours, though exact times can vary by platform.
Discount Deals and Coupons
Assa London does not regularly advertise fixed discount codes or coupons. However, value can still be found through timing and group orders.
| Offer Type | Status |
| Official Coupons | Not publicly available |
| Student Discounts | Not advertised |
| Seasonal Deals | Occasionally offered |
| Group Dining Value | High |
Checking directly with the restaurant or following social updates may help you catch limited-time promotions.
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Locations of Assa London Across the Country
Despite its popularity, Assa London operates from a single confirmed location rather than multiple branches.
| City | Branch Status |
| London (Soho) | Main and only location |
| Other UK Cities | No verified branches |
This single-location model allows the restaurant to maintain consistent quality and control over the Assa London menu.
Customer Reviews and Ratings
Customer feedback plays a major role in Assa London’s reputation. Reviews frequently highlight food quality, portion sizes, and authenticity.
| Review Aspect | Customer Feedback |
| Overall Rating | Around 4.4 out of 5 |
| Food Quality | Highly praised |
| Portion Size | Generous |
| Atmosphere | Lively and busy |
| Service | Friendly, sometimes slower during peak hours |
Many diners mention that queues move quickly and that the food quality makes waiting worthwhile.
Why the Assa London Menu Stands Out?
What makes the Assa London menu special is its balance between tradition and accessibility. The dishes stay true to Korean flavors while remaining approachable for a wide audience.
| Strength | Description |
| Authentic Recipes | Traditional Korean preparation |
| Menu Variety | Meat, vegetarian, and shared dishes |
| Central Location | Easy access in Soho |
| Consistent Quality | Reliable taste and portions |
This combination has helped Assa London remain a favorite for years.
FAQs
What type of cuisine does Assa London offer?
Assa London specializes in authentic Korean cuisine, including BBQ, stews, rice bowls, and street-food favorites.
Does Assa London offer vegetarian options?
Yes, the menu includes vegetarian dishes such as tofu bibimbap, vegetable pancakes, and side items.
Is reservation required at Assa London?
Reservations are not mandatory, but booking is recommended during busy hours.
Does Assa London provide takeaway or delivery?
Yes, takeaway is available, and delivery may be offered through selected third-party apps.
Where is Assa London located?
Assa London is located in Soho, Central London, making it easy to reach for locals and tourists.
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Conclusion
In conclusion, the Assa London menu offers a rich and authentic Korean dining experience built on tradition, flavor, and generous portions. With a diverse range of dishes, consistent pricing, strong customer reviews, and a central Soho location, Assa London continues to be a reliable choice for Korean food lovers seeking quality and comfort in one place.
Lily Rose is a passionate food blogger with years of experience exploring menus, flavors, and dining trends, delivering clear, reliable insights that help readers discover great food and make confident choices.